二手服装转售平台Vinted正进一步打入娱乐内容领域， partnering with Amazon's Prime Video and several European broadcasters to launch an AI-assisted lifestyle format titled Live Better for Less, produced by Banijay Entertainment's UK outfit Electric Robin. The show is scheduled to premiere in September across seven European markets simultaneously, as part of a collaboration with ad giant WPP Media.

The format will manifest as seven localized series, each containing seven 24-minute episodes. These will appear on Prime Video in the UK, France, Germany and Spain, on RTL 4 in the Netherlands, TVN Style in Poland and Real Time (Warner Bros. Discovery) in Italy. The premise involves families from each country working with local hosts to declutter their homes, unpack their consumption habits, and sell unwanted items — a clear nod to promoting second-hand fashion and responsible consumption.

Production values include AI-powered localization via Adapt's platform, which handles translation, voice generation and lip-sync, enabling cost-effective scaling across markets.

Hosts include dancer Motsi Mabuse for the UK, alongside Chimène van Oosterhout, Agnieszka Witkowska, Lodovica Comello, Riccardo Simonetti, Juan Avellaneda, and Alexandre Cressiot for their respective countries.

Ross Brandon, co-founder of Electric Robin, called the format "a compelling new model for integrated brand storytelling," stressing its efficiency in international production and distribution. Vinted's senior brand director Andrew Smith said the show aims to position second-hand clothing as "the smart and savvy choice," while Sam Grindey of WPP Media highlighted the format's international scaling potential.

This venture signals a growing convergence between resale platforms and entertainment content to shift consumer behavior toward circular fashion.

来源: Prime Video, Vinted & Banijay link for pan-Euro format · 原文发布于 2026-08-24